About
Javier Rodriguez
I design digital products that people use every day — from geolocation intelligence platforms to farm management tools to mobile games. My work sits at the intersection of user research, interaction design, and systems thinking.
How I Work
Every project starts with understanding the problem through the eyes of the people who face it. I conduct research — interviews, usability sessions, surveys — to uncover the real needs behind feature requests. Then I move fast: sketches become prototypes, prototypes go in front of users, and feedback shapes the final design.
I have reduced complex multi-step workflows to single-click actions, translated atmospheric data into actionable recommendations that farmers trust, and shipped a complete mobile game in two months. The common thread is the same: research first, test often, ship with confidence.
I care deeply about craft — clean typography, considered spacing, accessible interfaces — but never at the expense of utility. Design exists to serve people, not to impress other designers.
Experience
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2020 — present
Product Design Consultant
Consistent design consulting for several companies across agritech, social platforms, and consumer apps. Designed the crop treatment advisor for Visual. Building side projects like Caff and other unannounced products.
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2017 — 2020
Product Designer → Lead Product Designer
Geoblink
Promoted to lead after the first year. Redesigned the platform's most-used feature, built an open-source design system, and created a custom icon set. Worked with enterprise clients including Danone and Granier.
Education
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2022
Google UX Design Professional Certificate
Formal UX methodology training complementing hands-on product experience.
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2011 — 2015
BSc Business Administration
Business background provides a unique lens for design decisions — understanding market context, user economics, and organizational constraints.
Side Projects
I have shipped six apps and games across iOS, Android, and web — including Hop Raider (Product Hunt game of the week), Caff (social platform), Front.me (social news platform), and other unannounced projects currently in development. Building side projects keeps my skills sharp and lets me explore ideas without client constraints.
Photography
Photography trains my eye for composition and narrative — skills that carry directly into interface design.
Get in Touch
I am open to full-time roles, contract work, and consulting engagements. Reach me at hi@javier.design.